Purple Fruit & Veggie Complex

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Since ancient times, when it was esteemed as the color of royalty, mankind has held high regard for the color purple. In the modern era, purple retains an exalted status worthy of royalty among nutrition experts, who recognize it as the color of flavonoid pigments known as anthocyanins, which are among the most effective free-radical neutralizers found in nature. Now, for the first time ever, nature's richest sources of these purple protectors have been combined in a single dietary supplement: our Whole Food Purple Antioxidants Fruit & Veggie Complex. The high-powered, free radical fighting anthocyanins come from a complex of whole fruits and vegetables, including purple sweet potato and beet roots, blueberries, black currants, black raspberries, mulberries and blue honeysuckle berries, which are gaining attention throughout Europe as a "superfood" thanks to their impressive flavonoid profile. Boost your free radical defenses with a daily serving of Purple Fruit & Veggie Complex.


Supplement Facts

Serving Size 1 Veggie Capsule

Servings Per Container 60

Amount Per Serving % Daily Value
Purple Complex Proprietary Blend [purple sweet potato (Ipomea batatas) (rhizome), beet (Beta vulgaris) (root), black raspberry (Rubus occidentalis) (fruit), black currant (Ribes nigrum) (fruit), mulberry (Morus alba) (fruit), blueberry (Vaccinium corymbosum) (fruit), blue honeysuckle berry (Lonicera caerulea) (fruit)] 400 mg *

*Daily Value not established.

Other Ingredients: Hypromellose (vegetarian capsule), rice flour, silica, L-leucine.

Suggested Use: As a dietary supplement, take one veggie capsule one to two times per day with water.

Warning: For adults only. Consult your healthcare provider before using this or any product if you are pregnant or nursing, taking medication, or have a medical condition.

Storage Instructions: Keep out of reach of children. Do not use if seal is broken. Store in a cool, dry place.




  1. What Are the Benefits of Purple Fruit and Vegetable Supplements?
    Purple fruit and vegetable supplements provide concentrated anthocyanins, polyphenols, and other antioxidant compounds naturally found in deeply pigmented plant foods. Research suggests these phytonutrients may help support antioxidant defenses, healthy aging, cognitive wellness, cardiovascular health, and overall cellular health.
  2. What Makes Purple Fruits and Vegetables Unique?
    Purple fruits and vegetables are rich in anthocyanins, the naturally occurring pigments responsible for their deep red, blue, and purple colors. These compounds have potent antioxidant activity and have been studied for their role in supporting cellular health, healthy circulation, brain function, and protection against oxidative stress.
  3. What Are Anthocyanins and Why Are They Important?
    Anthocyanins are a class of polyphenols found in foods such as wild blueberries, black currants, elderberries, purple grapes, and purple vegetables. Research suggests anthocyanins help support antioxidant defenses by neutralizing free radicals and may help promote healthy aging, cognitive wellness, and cardiovascular health.
  4. What Is the Difference Between Purple Fruit Blends and General Fruit & Vegetable Supplements?
    Purple fruit blends such as Swanson Purple Fruit & Veggie Complex are specifically formulated to provide concentrated sources of anthocyanins and other purple plant phytonutrients, while general fruit and vegetable supplements typically offer a broader range of nutrients from many different plant colors and categories. Purple blends are often chosen for targeted antioxidant and anthocyanin support, whereas general blends focus on comprehensive whole-food nutrition.
  5. Is Swanson Whole Food Purple Antioxidants Fruit & Veggie Complex Suitable for Special Diets?
    Swanson Whole Food Purple Antioxidants Fruit & Veggie Complex is made with non-GMO ingredients and is suitable for vegan and vegetarian lifestyles. It is also gluten free and dairy free, making it a convenient choice for a variety of dietary preferences and restrictions.


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